Fashion Trend Research Companies is engaged in providing information on the latest trends in the global fashion industry. The data gathered by these companies is used by Fashion Stylists, Designers, Merchandisers, Human Resource professionals, and Retailers to establish or alter their current fashion trends. The fashion industry is a vast one, and there is a great deal of work involved in fashion trend research. There are many different elements that need to be taken into account when deciding upon a particular trend. Trends can be affected by Advertising in fashion magazines, catalogs and fashion shows, which can have an effect on consumer behavior. Retailers must also be aware of the latest fashions in the market so they can offer the best deals and customer service to customers.
Trend research companies have been assisting the fashion and accessory industry for many years, with an emphasis on providing comprehensive methodology to support the client’s decision making process. Some of the categories of categories that have been researched include: ‘Military’, ‘Traditional’, ‘Cultural/Classical’, ‘National’, ‘Cultural/Primitive’, ‘Diverse’ and ‘Urban’. As you would expect, there are also categories which fall between these broad areas. Trend research is carried out in all of these areas and has proved to be very useful in improving the industry’s understanding of what the customer is looking for, in order to create a more contemporary fashion product line.
Military is a category which has been researched extensively as people’s choices of fashion and accessories have changed dramatically over the last few decades. Military clothing is designed for specific occasions, such as the armed forces, navy, army and air force. In recent times the range of military inspired ready-to-wear products has grown to include casual wear, sports wear and even fashion accessories. Military items have a utilitarian approach to design, promoting comfort and functionality while maintaining the high standards expected of the wearer. The growing demand for these products has resulted in a wide variety of fabrics, colours and styles being made available through a number of outlets.